Stop marketing to every buyer and seller. Start speaking to the ones you actually want to attract.

Use AI to figure out exactly which clients you want to attract and what to say to them, so they see your marketing and think, “That's the agent for me.”

Watch the short video to see how it works.

[SALES_VIDEO_EMBED_HERE]

The Better Leads Formula on a laptop and phone

Get Instant Access to The Better Leads Formula

$27USD,
one time

Four short trainings, a guided AI experience, and your personalized Better Leads Plan.

Instant accessNo subscription14-day money-back guarantee

Demo mode. No card is charged.

Attract Better-Fit Clients
Know Exactly What to Say
Stand Out From Other Agents
A Clear Marketing Plan

Sound familiar?

You know you should be doing more with your marketing. But something always seems to get in the way.

You're getting leads, but they're all over the place.

Different price points, locations, and needs. You'd love more inquiries from the kinds of clients you actually want.

You never know what to post.

Every video, email, or social post starts with a blank screen. You need ideas that will actually matter to your audience.

You're tired of waiting for referrals.

You appreciate the business that comes your way, but you'd like to be more proactive about attracting your next client.

You're not sure where to start.

Maybe you're newer to real estate, or you've tried different marketing tactics without finding a clear direction.

You're tired of sounding like every other agent.

You know you bring something valuable to the table. But your marketing doesn't give people a clear reason to notice you.

Different frustrations. Same starting point.

Get clear on who you want to attract and what to say to get their attention.

Traditional Real Estate Marketing

Generate leads first. Figure out who they are later.

Market to everybodyTry to reach every buyer and seller in your market.
Get a mixed bag of leadsDifferent locations, budgets, timelines, and needs.
Figure it out one by oneCall, text, and email to learn what each person wants.
Keep chasingSpend time having different conversations with different prospects.
Start all over againRepeat the process with your next campaign or batch of leads.

The Better Leads Method

Choose who you want. Then market directly to them.

Start with the right peopleChoose the type of clients you'd love to attract.
Understand what mattersKnow their questions, goals, concerns, and situation.
Create more relevant marketingMake videos, emails, posts, and ads that speak to them.
Give them a reason to engageHelp the right people recognize that you understand their needs.
Build something repeatableWork toward marketing and follow-up you can reuse with similar prospects.

The difference isn't necessarily how much marketing you're doing. It's who you're doing it for.

The Better Leads Formula helps you take the first steps toward the new approach: choosing your audience, understanding what matters to them, and knowing what to say.

Here's exactly what you get.

Four short trainings and a guided AI experience that ends with your personalized Better Leads workbook.

Training 1 video: Stop marketing to everybody — Video 1 of 4

See how trying to appeal to every buyer and seller creates mixed messages, extra follow-up, and marketing that's difficult to repeat.

Your takeawayWhy choosing a focus changes everything downstream.

Training 2 video: Find your right-fit clients — Video 2 of 4

Draw on your favourite past clients, or your interests and local market knowledge if you're newer. The guided AI interview finds the patterns and builds your ideal client profile.

Your takeawayThe audience section of your workbook, done.

Training 3 video: Find your hook — Video 3 of 4

Turn what matters to your audience into angles and hooks, with content ideas and calls to action under each one.

Your takeawayYour Marketing Map, three angles and nine ways to start.

Training 4 video: Build your Better Leads Plan — Video 4 of 4

Turn one hook into a finished piece, then pull everything into your reusable AI brief and your first three moves.

Your takeawayYour first finished piece of content and a brief you can reuse forever.

Your personalized Better Leads workbook.

The Better Leads Formula workbook cover, titled Your Personalized Marketing Direction, with spaces for your name, market and ideal clients

Three pages from an example workbook built for a fictional agent: Your Audience, Your Marketing Map, and Your Reusable AI Brief

Here's the cover you'll get, and what a completed workbook looks like, built from a fictional agent's answers. By the end, yours will have your positioning statement, your ideal client, your Marketing Map, your first finished piece, and a reusable AI brief, so you never start from a blank page again.

Buy today. Start your plan today.

You don't need another complicated marketing strategy or weeks of homework. Just set aside one focused sitting, at your own pace, and let the guided AI process help you figure out who to attract and what to say.

Watch the short trainings
Complete the guided AI process
Get your plan and next action

The Better Leads Formula: four on-demand video modules and an interactive AI-guided exercise, shown on a laptop and phone

One audience. Three marketing topics. One clear plan.

All for just $27.

Get The Better Leads Formula for Just $27

One-time payment14-day money-back guarantee

Optional add-on in the order form

Sound Like Me, just $17. A reusable AI writing-style assistant, so the posts, emails and scripts you create sound like you, not like generic AI copy.

Tick the Sound Like Me box in the order form to add it.

14-day money-back guarantee

Your Better Leads Formula purchase is protected. If it's not right for you, request a refund within 14 days.

Emma Pace, Toronto realtor and founder of SalesGenius

Who's behind The Better Leads Formula

I'm Emma Pace, a realtor in Toronto and the founder of SalesGenius.

I didn't learn this from a marketing course. I built it for my own business, because I was tired of marketing to everybody and getting a mixed bag of leads back. When I got clear on the clients I actually wanted more of, my marketing got easier to repeat, and I wanted other agents to have the same starting point.

Everything in The Better Leads Formula is the process I use myself, walked through step by step with AI doing the heavy lifting.

Still have questions?

A few things you might be wondering before you get started.

If I focus on one type of client, won't I miss out on other business?

Not at all. You're not choosing which clients you're allowed to work with. You're choosing who your marketing speaks to.

You can still help any buyer or seller who comes your way. The goal is to give your marketing a clearer direction instead of trying to appeal to everybody at once.

I've tried figuring out my ideal client before. Why would this be any different?

Because you're not being handed another blank worksheet.

You'll watch four short trainings and work through a guided AI interview that helps you draw on your own experience, explore your options, and turn your answers into a practical marketing plan.

You just answer the questions. The process does the organizing.

What if I have no idea which clients I want to attract?

That's okay. You don't need to know your audience before you start.

The guided process helps you explore the clients you'd enjoy working with, what you're good at, and where you'd like to focus. You'll work toward choosing one audience you can start marketing to.

I'm a newer agent. Will this work if I haven't worked with many clients yet?

Absolutely. You don't need years of transactions or a long list of past clients to get started.

If you're newer to real estate, the guided AI process helps you explore the types of clients you'd enjoy working with, your interests and strengths, and what you know about your local market.

Instead of relying on past experience you may not have yet, you'll build a starting point for your marketing that you can refine as you gain experience.

I'm already paying for leads. How does this help me?

Buying leads gets you opportunities to follow up with.

The Better Leads Formula helps you think about who you actually want those opportunities to come from, and what your marketing should say to reach them.

You can use the plan to guide future ads, posts, emails, and other marketing. It's not a replacement for your lead-generation system.

Is this going to be another course I buy and never use?

It's designed to be completed, not just watched.

The four short trainings lead into a guided AI process, and you'll finish with a one-page Better Leads Plan, three marketing topics, and one next action.

The goal is to give you something useful you can put to work right away, at your own pace.

What if I'm not good with AI or technology?

You don't need to know how to write AI prompts or be a marketing expert.

The guided experience asks you questions one at a time and helps you organize your thinking.

You bring your knowledge of your clients; the process helps you turn it into a plan.

What if I buy it and decide it's not for me?

You have 14 days to try The Better Leads Formula.

If it's not right for you, you can request a refund within 14 days of purchase.

Ready to make your marketing more focused?

Start with The Better Leads Formula for just $27.

Get The Better Leads Formula for Just $27